About Typeform

Typeform wanted to enable customers to send branded emails from their own domains inside its Contacts & Automations platform.

The first version worked technically, but only 20% of users successfully completed setup on their first attempt. 

After integrating Entri Connect to automate DNS configuration, setup time dropped from 48 hours to two minutes, success rates climbed to 80%, and support tickets decreased significantly.

Based on this success, Typeform chose to use Entri again when it launched Pages in October 2026, making it easy for users to connect their own domains to websites built in Typeform.

The Challenge

Typeform’s goal was simple: allow customers to send high-volume, branded emails from their own domains. This was a real need: 92% of Typeform’s users wanted more branding capabilities in their email communications, and professional branding has a significant impact on email deliverability and open rates.

The initial release followed a traditional approach:

• Proper DNS validation

• Manual configuration of SPF, DKIM, and MX records

• Clear technical instructions

From an engineering perspective, it was solid. From a user perspective, it was high-friction. 

The technical complexity of DNS configuration was a major barrier for non-technical users: email DNS records are particularly tricky, and the majority of Typeform’s users weren’t technical enough to navigate the process without a lot of support.

As a result:

• First-attempt success rate: 20%

• Setup time: up to 48 hours

• Support volume increased

The engineering team had validated the email domains feature – now it was time to smooth out the user experience with Entri.

The Solution

Typeform has built a stellar reputation around being one of the easiest to use form solutions on the market. Their approach means Typeform users don’t have to spend a lot of time learning how to use the product, and Typeform wanted to take the same approach with DNS setup for email domains.

Rather than ask users to educate themselves around the nuances of deliverability and proper DNS configuration, Typeform partnered with Entri to automate DNS configuration using Entri.

Users just entered the domain they wanted to configure into their Typeform account, and Typeform launched the Entri Connect flow to set up the necessary DNS records.

Users could:

• Connect their domain in just a few clicks

• Automatically configure required DNS records, including complex SPF and DKIM records

• Start sending emails from their Typeform account in minutes instead of days

No copy-paste errors, lengthy support chats, or user education required.

The Results

After implementing Entri Connect:

• Email domain setup time reduced from 48 hours to 2 minutes

• First-attempt success rate increased from 20% to 80%

• Support tickets significantly reduced

The feature now enables Typeform customers to send bulk email communications directly from their account, in just a few clicks.

The Impact

Non-technical products can’t stop at custom domains. Typeform took a great user experience the extra mile by ensuring the most critical piece of the puzzle, domain setup, was easy for any user.

By integrating Entri for DNS automation, Typeform transformed a friction-heavy setup into a seamless experience.

The biggest win was not just higher success rates: it was aligning engineering excellence with real-world usability.

Ready to try Entri?

Meet with a member of our sales team to learn more about how Entri’s APIs can simplify domains in your product.

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